Girlboss is about twentysomething misfit Sophia and how she builds her vintage clothing business, Nasty Gal. While building her business, she has to deal with a hernia, unsatisfied customers, neglected friends and other vintage sellers who disagree with her methods. The show is full of colourful characters and fantastic fashion.
From the beginning the main character, Sophia, is insufferable. She walks over everyone else to have her own way, acts like she knows absolutely everything and expects others to be endeared by her quirks. Her best friend, Annie, is not much more likeable. This made the first couple of episodes hard to get through. And yet, there was something about the show that made me keep watching.
The story was intriguing enough and the aesthetic fantastic. Watching Sophia go through all that vintage clothing, while well-dressed herself, inspired me to go back to my favourite thrift shops and experiment more with my own style myself. Also, to get my bangs cut again. And go to San Francisco.
Her entrepreneurship was very inspiring too. She’s not a girl you expect to succeed, but she turns out to be highly resourceful. She actively solves problems and is shown to have good business sense. Together with showing her vulnerability, she becomes a lot more likeable over the course of the series. In the final episodes I was happy to see her succeed with her business and really felt for her when she was unexpectedly betrayed.
Unfortunately, only snippets of the building of her company are shown. Most of the storyline seems to be about Sophia’s personal life, her relationships and struggles (unlike what the trailer suggests). I would have liked to see more about the business side of it. The best episodes are the ones which center on some facet of Nasty Gal, like ‘Ladyshopper99’ in which Sophia goes through every resource to satisfy a disgruntled customer. The ones which are more about Sophia’s relationships, like ‘Top 8’ and ‘The Trip’, I could have done without.
The humour in the series is here and there. Sometimes it’s hilarious, like in the dialogue or in the portrayal of certain characters. Other times it completely misses the mark. In the already mentioned ‘Top 8’ for example; I kept waiting for those outlandish flashbacks to become funny, but they never did.
It was inconsistent in tone too. The text messages and sales popping up on the screen, to name some, seemed out of place. Those didn’t fit with the rest of the tone/aesthetic the series was going for. In ‘Vintage Fashion Forum’ the incorporation of the internet was brilliant though. I loved how they showed the interaction between the characters on the forum and in the chatroom.
If you like stories about female entrepreneurs, vintage fashion and Wes Anderson type humour, give Girlboss a shot. Even if you don’t love the main character, you may find yourself binge-watching it late into the night.